The Digital Signage Blog

Guides, how-tos and news on running screens well.

Written by the team that builds Signital, for the people who actually run the screens. Hardware and players, scheduling, content that survives being read at six metres, what breaks at a hundred sites, and what we are shipping in the portal.

10 Digital Signage Marketing Strategies to Boost Sales and Engagement10 Digital Signage Marketing Strategies to Boost Sales and Engagement

10 Digital Signage Marketing Strategies to Boost Sales and Engagement

18 Mar 2025

Digital signage is transforming how businesses interact with their audience. It provides a dynamic way to deliver marketing messages that static posters simply cannot match. Whether you operate a retail storefront, a busy restaurant, or a corporate office, the right signage strategy can directly increase sales and enha

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9 Ways Shops Can Use Digital Signage to Increase Sales9 Ways Shops Can Use Digital Signage to Increase Sales

9 Ways Shops Can Use Digital Signage to Increase Sales

11 Mar 2025

Digital signage is revolutionizing the retail landscape by helping store owners attract more customers and drive deeper engagement. Whether you own a boutique, an electronics shop, or a supermarket, digital displays allow you to set your business apart from the competition. By moving beyond static posters, you can spea

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Top 5 Ways Restaurants Can Use Digital SignageTop 5 Ways Restaurants Can Use Digital Signage

Top 5 Ways Restaurants Can Use Digital Signage

19 Feb 2025

Digital signage is a game-changer for the hospitality industry. It helps businesses enhance the customer experience, streamline daily operations, and boost sales without adding to the team's workload. Here are the top five ways restaurants are using digital signage to stay competitive and improve their bottom line. 1.

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What You Will Find Here

Four things we write about, because they are the four things people ask us about once the first screen is on the wall.

Players and hardware

Which player suits which job, what the trade-offs actually are, and how to avoid buying hardware you will want to replace in a year. Includes the Samsung Tizen, LG webOS, BrightSign and Raspberry Pi write-ups.

Content that works on a screen

A screen is not a slide deck and not a web page. Layouts, split screens, dwell time, how much text is too much, and the widgets that keep a loop from going stale.

Running a fleet

Scheduling, channels and playlists, proof of play, and keeping a few hundred screens healthy without visiting any of them. Most of this only becomes a problem after site ten.

Product news

What has shipped in the portal and on the players, and the integrations we have added, written up properly rather than as a changelog line.

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