Meet Signital Assistant and Our MCP Server

October 6, 2026

Signital blog

5 min read

Every Signital workspace now has two new ways to work with AI. Signital Assistant sits inside the portal: ask it about Signital or about your own displays, and let it make changes for you. And if your team already works in Claude or ChatGPT, you can connect those apps to Signital and manage your screens from there. Both are on every plan, and both work inside the roles and permissions you already have.

Ask About Your Own Screens

Press Signital Assistant in the sidebar, or press ? anywhere in the portal. Unlike a help widget that only knows the manual, it can look at your workspace: which displays are online, what each one is following, what is scheduled and when. Answers link to the help pages they came from, and when it looked at a display, a card under the answer takes you straight to it.

The questions it is built for are the ones that used to take five clicks and a guess:

  • Why is the lobby display black?
  • What plays on the menu board on Saturday morning?
  • Which displays have been offline since the weekend?
  • How do I show a playlist only on weekdays?

It opens docked beside the sidebar, pops out into a floating window, or, in Chrome and Edge, opens in its own window on top of everything else, so you can keep it beside the page you are working on.

Let It Do the Work, With Your Click on Anything Live

Ask in plain language: make a Weather widget for Berlin, add it to the reception channel from 8:00 to 12:00 on weekdays, rename the new displays and tag them by floor. The assistant works the way you would. Widgets, playlists and draft changes happen straight away, but a draft is still a draft: nothing reaches a screen until it is published.

Publishing, and rebooting a display, are different, because they change what people in your building see. For those the assistant stops and shows a Proposed change card. Signital builds that card from the actual draft, not from the AI's own description, so it lists exactly what changes and which displays it reaches, each marked online or offline. You tick a box that says what will happen, then press a button that names it, such as Publish to 2 screens. No typed "yes" ever counts.

Signital Assistant docked beside the Dashboard: it explains that a slide on Menu board left is still an unpublished draft, then shows a Proposed change card to publish "Café menu" to 2 screens, with the confirmation box unticked.

If a colleague edits the draft while the card is open, the card updates and asks you to review it again. If you leave it, it expires after ten minutes with nothing changed. Don't change declines, and Show me how to do it myself turns the answer into the steps instead.

What the assistant may change follows your role, as everywhere else in the portal. A Viewer can ask anything but change nothing.

Support Without Starting Over

When the assistant cannot solve something, it offers to open a support ticket. It drafts the message for you, you edit it, and you can see exactly what our support team will receive before you send it: your message, the conversation so far and the page you were on. Nobody has to ask you to describe the problem a second time. We reply by email, usually within one working day.

Bring Your Own AI App

Many teams already spend their day in an AI app. Signital now has an MCP server, the open standard those apps use to work with other software, so Claude, ChatGPT and other MCP apps can work in your workspace directly. Ask Claude for a weekly report on every location, or to put the new lunch menu into every restaurant's channel, without opening the portal.

Connecting takes a minute. Go to Settings › Connected apps, copy the connector URL, add it as a connector in your AI app and sign in to Signital. There are no API keys to create or leak. When you sign in, you choose what the app may do:

  • Read: see displays, channels, playlists, media and playback reports.
  • Write: also change drafts, make simple widgets, stage channel changes and tidy names, tags and folders. Nothing goes live.
  • Publish: also publish drafts to displays, and reload, identify or reboot them.

Publishing from outside the portal needs one more thing: an Admin has to turn on Let AI agents control screens for the workspace, and it starts off. Admins see every connected app in the workspace, whose it is and when it was last used, and can lower its access or disconnect it. A connected app can archive and restore, but cannot delete displays, channels, playlists, media or widgets, and one publish reaches at most 50 displays.

Settings › Connected apps with the connector URL, the "Let AI agents control screens" switch turned on, and three connected apps: Claude with Publish, ChatGPT with Read and Claude Code with Write.

Built on the Rules You Already Have

We did not want AI to be a side door into your screens, so both features sit on the same foundations as the portal:

  • Your roles apply. The assistant and every connected app act as a specific person, with that person's role. Change the role and the access follows on the next request.
  • Drafts first. Every edit lands in a draft, exactly as when you work by hand, and the assistant always says whether something is live or still a draft.
  • Nothing reaches a screen by accident. In the portal, a live change needs your click on a card Signital built. From an AI app, it needs Publish access and the workspace switch.
  • Your data stays yours. Conversations are deleted 90 days after their last message, and our privacy policy lists the services involved.

Try It Today

Both features are live in every workspace now. Open the portal and press Signital Assistant, or go to Settings › Connected apps to connect Claude or ChatGPT. The guides for Signital Assistant and connecting AI apps walk through every step.

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