150+ Screens. Zero External Hardware
How a Premier Multi-Brand Retail Group Unified 60+ Locations with Signital's "Playerless" Cloud Architecture.
To modernize a nationwide network without the complexity of traditional hardware, Samkaup moved 150+ displays to Signital's browser-based platform. This transition eliminated external media players entirely, allowing a single dashboard to manage high-impact retail promotions and internal staff communication across every store.
Proven Impact at Scale
The move to a browser-based infrastructure didn't just simplify Samkaup's IT—it transformed how they sell and how they lead. By removing the hardware barrier, Samkaup unlocked the ability to synchronize nationwide marketing while maintaining a direct line of communication to every employee.
Precision Marketing & High Engagement
During the "Christmas App Calendar" campaign, Samkaup utilized Signital to push daily deals to all retail locations simultaneously. The massive visibility of the 150+ display network resulted in a surge in engagement, with high-demand items selling out early each day.
Rapid Deployment & Lower IT Overhead
By eliminating external media players, setup time per screen dropped from hours to minutes. With fewer devices to manage, the IT department saw a dramatic decrease in hardware-related troubleshooting and replacement costs.
Informed and Empowered Workforce
By extending the signage network into employee resting areas, Samkaup ensured that floor staff stay informed on company news and shift updates during their breaks, bridging the communication gap between HQ and the store floor.
Scalability Without Infrastructure Limits
Because the system is browser-based, Samkaup can now add a new display to any store in minutes. There is no longer a need to source, configure, and ship external media players. This agility allows the group to scale their digital presence as fast as they can mount a screen, ensuring the network is always ready for future growth.
The Challenge: Hardware Bloat and Maintenance Fatigue
Managing 150+ displays across 60+ retail locations is a massive logistical undertaking. Samkaup's previous infrastructure suffered from critical pain points that stalled their growth:
- Hardware Overload: Every screen required a physical media player, doubling the points of failure and inflating the cost of every new install.
- IT Maintenance Fatigue: Troubleshooting a fleet of over 100 devices across remote locations drained IT resources and increased downtime.
- Communication Silos: There was no efficient way to bridge the gap between high-energy retail promotions and essential staff updates in resting areas.
The Solution: A Strategic Shift to Browser-Based Signage
Samkaup moved to Signital to leverage the power of Smart TV browsers, removing the need for external media players entirely. This "playerless" approach allowed them to deploy screens in diverse environments—from high-traffic storefronts to employee breakrooms—using a single, unified workflow.
With Signital's Channel system, the marketing team now manages retail promotions globally, while HR and operations push shift schedules, safety updates, and internal news directly to staff-facing screens.
“The implementation of Signital has led to significant operational efficiencies, reducing labor, complexity, and costs associated with managing digital signage.” — Albert Þór Kristjánsson, Head of IT and Digital Development, Samkaup
The Outcome: Future-Proofed Infrastructure
By partnering with Signital, Samkaup didn't just replace an old system; they unlocked a more connected organization. The move to browser-based signage has future-proofed their stores, allowing them to manage 150+ screens with a lean team while driving both sales and employee engagement.
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