150+ screens. 60+ locations. No external media players.
How Samkaup runs its nationwide grocery network on Signital, with one dashboard for customer promotions and staff communication.
Samkaup moved 150+ displays across 60+ stores to Signital, running directly on the screens with no external media players. One dashboard now handles promotions on the shop floor and internal updates in staff areas.
What changed
Four things the deployment changed for Samkaup.
Nationwide campaigns from one place
During the Christmas App Calendar campaign, each day's deal went to every store at the same time from one channel, scheduled in advance.
One device per screen
With no external media player, a new screen is paired with a 5-character code and is live in minutes. There is one device to install, power and troubleshoot instead of two.
Staff screens on the same network
Screens in staff areas carry company news and shift updates, managed alongside the customer-facing screens by the people responsible for each.
The challenge: two devices per screen, across 60+ locations
Managing 150+ displays across 60+ retail locations is a large logistical task. Samkaup's previous setup had three problems:
- Hardware per screen: Every screen needed its own media player, which doubled the devices to install and the points of failure, and added cost to every new install.
- Remote maintenance: Troubleshooting more than 100 players across remote locations took IT time and left screens dark while it happened.
- Two audiences, two systems: Retail promotions and staff communication had no shared way to reach screens.
The solution: Signital on the screens themselves
Samkaup moved to Signital running on the screens themselves, as the native app on Samsung Tizen panels and in the built-in browser on the rest, removing the external media players. The same workflow now covers storefront screens and staff breakrooms.
With channels, the marketing team manages retail promotions across all stores, while HR and operations publish shift schedules, safety updates and internal news to the staff-facing screens.
“The implementation of Signital has led to significant operational efficiencies, reducing labor, complexity, and costs associated with managing digital signage.” — Albert Þór Kristjánsson, Head of IT and Digital Development, Samkaup
The outcome
Samkaup runs 150+ screens across 60+ locations with a small team and no external media players, covering both customer promotions and internal communication from one dashboard.
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