200+ Screens. 20+ Locations. One Unified Platform
How a leading multi-brand retailer streamlined fuel and convenience operations with Signital's "player-free" architecture.
Olís needed to modernize a complex network of 200+ displays across three distinct brand identities. By moving to Signital's browser-based platform, they eliminated external hardware, centralized their marketing workflow, and gained the flexibility to manage global and localized content from a single cloud dashboard.
Proven Impact at Scale
Managing a diverse retail footprint requires more than just high-quality visuals—it requires operational agility. Olís operates a high-velocity network where messaging must stay fresh across different store formats and legacy hardware. Signital provided the bridge between their complex infrastructure and their need for a simple, unified management tool.
Multi-Brand Content Harmony
Operating under three different brand names, Olís required a system that could handle shared corporate campaigns alongside location-specific messaging. Using Signital's channels and reusable playlists, the marketing team can now deploy global branding to all 200+ screens while allowing individual sites to tailor content to their local audience.
Infrastructure Agility with Zero Players
Olís faced a mix of new and legacy screens but had no appetite for the cost or complexity of external media players. Signital's "out of the box" browser compatibility allowed them to modernize their entire network without additional hardware, drastically reducing installation time and ongoing maintenance overhead.
High-Efficiency Marketing Workflow
Signital's cloud-based dashboard transformed a manual chore into a streamlined digital process. The marketing team can now pre-plan nationwide campaigns and set automated expiration dates for promotions, ensuring that outdated advertisements are removed instantly without any on-site intervention.
Sustainable Operational Savings
The transition to real-time digital management allowed Olís to significantly reduce their reliance on printed signage. This shift didn't just lower operational costs—it minimized waste and ensured that every service station maintained a modern, polished, and brand-consistent appearance 24/7.
The Challenge: Complex Infrastructure and Fragmented Control
Managing digital signage for a leading fuel and convenience retailer involves navigating a high-velocity environment with diverse store formats. Olís faced several critical obstacles that hindered their communication efficiency:
- Mixed Hardware Ecosystem: The network consisted of a combination of new and legacy screens, making it difficult to find a single software solution that worked across all displays.
- Hardware Resistance: There was no appetite for the high costs, complex cabling, and maintenance requirements associated with external media players.
- Branding Complexity: Operating under three distinct brand identities required a delicate balance between global corporate messaging and localized, site-specific content.
- Resource Constraints: With a lean marketing team, the manual effort required to update static or fragmented digital content was becoming unsustainable.
The Solution: A Flexible, Player-Free Platform
Olís chose Signital to leverage a "playerless" architecture that could unify their entire fleet of 200+ screens. By running the software directly in the Smart TV browsers, Olís bypassed the need for any additional hardware, making the transition seamless even for their older displays.
Signital worked closely with Olís on a phased, step-by-step onboarding process. This "one site at a time" approach ensured total system stability and allowed the on-site staff to become familiar with the new digital workflow without disrupting daily service station operations.
“We operate across a wide range of screen types, and we needed a solution that worked out of the box—with minimal hardware hassle.” — Silja Birgisdóttir, Marketing Manager, Olís
The Outcome: A Partnership Built for Growth
By choosing Signital, Olís didn't just find a software provider; they found a strategic partner. The transition has future-proofed their service stations, allowing them to manage 200+ screens with a lean team while driving both sales and brand consistency. They have successfully traded manual chores for an automated, high-impact digital presence that grows with them.
Ready to Modernize Your Retail Communication?
Full access for 14 days. No credit card required.