How a leading multi-brand retailer streamlined fuel and convenience operations with Signital’s "player-free" architecture.
Olís needed to modernize a complex network of 140 displays across three distinct brand identities. By moving to Signital’s browser-based platform, they eliminated external hardware, centralized their marketing workflow, and gained the flexibility to manage global and localized content from a single cloud dashboard.
Managing a diverse retail footprint requires more than just high-quality visuals—it requires operational agility. Olís operates a high-velocity network where messaging must stay fresh across different store formats and legacy hardware. Signital provided the bridge between their complex infrastructure and their need for a simple, unified management tool.
Operating under three different brand names, Olís required a system that could handle shared corporate campaigns alongside location-specific messaging. Using Signital’s Shared Playlists, the marketing team can now deploy global branding to all 140 screens while allowing individual sites to tailor content to their local audience.
Olís faced a mix of new and legacy screens but had no appetite for the cost or complexity of external media players. Signital’s "out of the box" browser compatibility allowed them to modernize their entire network without additional hardware, drastically reducing installation time and ongoing maintenance overhead.
Signital’s cloud-based dashboard transformed a manual chore into a streamlined digital process. The marketing team can now pre-plan nationwide campaigns and set automated expiration dates for promotions, ensuring that outdated advertisements are removed instantly without any on-site intervention.
The transition to real-time digital management allowed Olís to significantly reduce their reliance on printed signage. This shift didn't just lower operational costs—it minimized waste and ensured that every service station maintained a modern, polished, and brand-consistent appearance 24/7.
Managing digital signage for a leading fuel and convenience retailer involves navigating a high-velocity environment with diverse store formats. Olís faced several critical obstacles that hindered their communication efficiency:
Olís chose Signital to leverage a "playerless" architecture that could unify their entire fleet of 140 screens. By running the software directly in the Smart TV browsers, Olís bypassed the need for any additional hardware, making the transition seamless even for their older displays.
Signital worked closely with Olís on a phased, step-by-step onboarding process. This "one site at a time" approach ensured total system stability and allowed the on-site staff to become familiar with the new digital workflow without disrupting daily service station operations.
“We operate across a wide range of screen types, and we needed a solution that worked out of the box—with minimal hardware hassle.” — Silja Birgisdóttir, Marketing Manager, Olís
By choosing Signital, Olís didn't just find a software provider; they found a strategic partner. The transition has future-proofed their service stations, allowing them to manage 140+ screens with a lean team while driving both sales and brand consistency. They have successfully traded manual chores for an automated, high-impact digital presence that grows with them.
Whether you manage 10 displays or 1,000, Signital makes digital signage simple, scalable, and hardware-free.
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